Please note, the agenda is subject to change as details are confirmed. We encourage you to re-visit this page for the latest details.

All timings are presented during Eastern Daylight Time (EDT).

Wednesday, August 7

5:00 PM

Registration Opens                                            

7:00 PM - 9:00 PM 

Welcome Reception   

Performance by The Crescent Circus                              

Thursday, August 8

8:00 AM 

Breakfast                                                                                  

9:00 AM - 9:30 AM 

Opening Ceremony 

Welcome Remarks by Pamela Eyring

The Presentation of Colors

Singing of the National Anthem by Craig Kennedy 

9:30 AM - 10:45 AM  

Keynote: Creating a Culture of Trust & Empathy – 

The Superpower to True Business Growth

- Chris Bashinelli

10:45 AM - 11:15 AM

Networking Break

11:15 AM - 12:30 PM         

Learning Lab: Saudi Coffee as a Cornerstone of Hospitality and Protocol

Learning Lab: Seating Magic: Seating Software 

for Event Planning Mastery

12:30 PM - 1:45 PM 

Lunch featuring "School of Hard Knocks" 

1:45 PM - 3:00 PM 

Learning Lab: The Art of Official Gift Presentation: 

Trends and Techniques 

Learning Lab: Embracing Change: Unlocking 

Leadership Strategies for Seamless Transitions

Lorraine Wiseman

Learning Lab: Pouring Perfection: Wine Etiquette 

for Event Planning Demystified

- Vincent Feraud

3:00 PM - 3:45 PM 

Networking Break

3:45 PM - 5:00 PM 

Keynote: Spark Your Passion: Unveil the Roots of 

Burnout and Reignite Engagement

Friday, August 9

8:00 AM                                                          

Breakfast                                                

9:00 AM - 10:15 AM

Keynote: The Marvel of Generative AI: 

The Future of Work Efficiencies

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 12:00 PM 

Learning Lab: The Magic of Africa: Building Bridges through Cultural Understanding

12:00 PM - 1:15 PM 

Lunch 

1:15 PM - 2:30 PM 

Panel: Global Event Management & Protocol Coming Together 

2:30 PM - 3:00 PM 

Networking Break

3:00 PM - 4:15 PM

Learning Lab: Elevate Your Virtual Sessions: Techniques for Maximum Impact

6:15 PM - 7:00 PM 

Gala Reception

7:15 PM - 10:00 PM 

Gala Dinner

Saturday, August 10

8:00 AM - 9:00 AM    

Breakfast                                                                

9:00 AM - 10:15 AM

Keynote: Top Gun Teamwork: Building Real Teams that Win





U.S. Office

+1 803.407.4177

info@psow.edu

MENA Office

+971.4.3757555

infomena@psow.edu

FOLLOW US